PepsiCo and Shell planned a 3-week demonstration about fuel efficient technologies

Posted on 04/13/2017 by David Radke

PepsiCo and Shell planned a 3-week demonstration about fuel efficient technologies

Shell and PepsiCo, along with the North American Council for Freight Efficiency and Carbon War Room have planned a cross-country tour demonstrating advancements in the trucking industry focusing on one important theme: Fuel efficiency, according to Commercial Carrier Journal.

The tour, called Run on Less, will take place over the course of three weeks in September. Run on Less will consist of between six and ten Class 8 trucks that will begin their journeys from various locations in the U.S. At the end of the three weeks, the trucks will converge at the inaugural North American Commercial Vehicle show in Atlanta.

Showcasing new tech
Each of the trucks in the tour will utilize a different commercially available fuel efficiency technology. A few features that will likely be included in the trucks include aerodynamic design, automated transmissions and 6X2s.

“Run on Less provides a unique opportunity for us to join other forward-looking fleets to demonstrate best practices when it comes to MPG, and provide real-world confidence to encourage widespread adoption of fuel-efficient technologies, ultimately improving the bottom line for North American fleets,” explained Mike O’Connell, PepsiCo’s senior director of supply chain, according to CCJ.

The goal for each of the trucks is to reach a minimum of nine miles per gallon. Throughout the three-week demonstration, the group will track certain statistics and display them in real time on a live website. Information gathered will include driver progress, carbon emissions saved, and money saved.

Focus on fuel efficiency
PepsiCo and Shell explained that fuel efficiency are key goals for both organizations, Fleet Owner reported. In addition to saving money, fleet services benefit from adopting new technologies through running a greener operation and having more efficient vehicles.

“With new fuel economy regulations on the horizon and the need for continuing advances in fuel economy, Shell Lubricants recognizes that a holistic approach to making fuel economy gains is important,” Annie Peter, fleet sector marketing manager for Shell Lubricants, said according to Fleet Owner. “This includes advances in engine and drivetrain technology, the use of low viscosity lubricants, aerodynamic designs, efficient driving methods and more.”

Once the drivers convene at the NACV on September 24, they will share with show attendees the lessons they learned on the road and elaborate on fuel efficiency best practices. They’ll also show off the equipment and new technologies they used and answer questions from fleet services managers.

The drivers taking part in the excursion have not yet been determined, but Run on Less is currently accepting applications, according to CCJ. Drivers with equipment model year 2015 or later can send their applications to NACFE Executive Director Mike Roeth at

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